What The Heck is EOS?

Alex Wingert

For Goodwing Solutions, the Entrepreneurial Operating System (EOS) first came on our radar while Alex was on the Executive Leadership Team at Vancouver-based fin-tech marketing company Advisor Websites. After years of attempting to implement the Scaling Up Performance Platform with little success, we were introduced to EOS by peers from the Vancouver chapter of Entrepreneurs’ Organization.

As a business, we already had some of the basics. We were good at having 1-1’s, we had quarterly goals, and we even had a One Page Strategic Plan (OPSP). However, something just wasn’t clicking, and we weren’t getting the impact that we had hoped.

As a business model, EOS isn’t much different than the Scaling Up Performance Platform that we were using, but it just seemed easier.

What we found beneficial, is how structured EOS is for businesses. It gave us templates, structured meetings, and planning tools.

The 6 Key Components of EOS:

The EOS Model.

Vision: Clarifying and communicating the company’s vision.
People: Ensuring the right people are in the right seats within the organization.
Data: Establishing a system to track and measure progress.
Issues: Identifying and resolving critical issues to remove barriers to success.
Process: Creating and documenting core processes to enhance efficiency.
Traction: Establishing clear priorities and ensuring they are executed effectively.

Which items have the biggest bang for the buck? In my experience, it’s the People, Traction, and Data components.


Ensuring you have the right people on your team for the current stage of your company is one of the most crucial accountabilities that business leaders are responsible for. This means making hard decisions when they are necessary. Do you have team members who aren’t living up to your organization’s values, but you’re letting it slide? This can be a steep slope and one that I caution against.


What good are vision and goals, if employees don’t understand? Do your employees understand how their goals and objectives affect your businesses? Are they held accountable? How many employees in your organization can name what your annual or quarterly goals are?


Without proper data, it’s impossible to effectively track progress toward your goals, ensure high standards, and hold the team accountable. Your organization needs to have easy access to the KPIs and numbers that drive your business forward. Not just lagging indicators such as new sales, but leading indicators such as website traffic, inbound inquiries, and sales calls.

What Next?

Bringing the 6 key components of EOS together is what we do. We’d love to chat.